Sulfate-free & moisturizing

Shampoo

★★★★★ 168 reviews
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1–3-day delivery
Made in Sweden
Free shipping on orders over 500 SEK

What it is: A sulfate-free shampoo with an exclusive blend of active ingredients, specially selected to gently cleanse, nourish, and moisturize your scalp with every wash.

What makes it special: Our copywriter calls it “The purest shampoo for your hair and scalp.” Experience the luxurious feel of this shampoo A blend of piroctone olamine, hyaluronic acid, and avocado oil that cleanses, softens, and nourishes each strand of hair while soothing your scalp.

The result:
⋅ Healthy and beautiful hair.
⋅ Helps prevent dandruff and itching.
⋅ Manageable hair with our signature scent, Marrakech Heat.

The shampoo (250 ml) is made in Sweden, is 100% vegan, and the bottle is made from 35% recycled material.

Perfect for:Damaged hair · Oily hair · Sensitive & dry scalp · All hair types

Swedish Clean Hair Care

Active ingredients that make hair more manageable.
Contains natural ingredients that nourish your scalp.
Completely free of sulfates, parabens, and harmful chemicals.
Frequently Asked Questions
Should I wash my hair twice with shampoo?

Yes, since the shampoo is sulfate-free, you may need to wash your hair twice to get rid of the oily feeling and dirt. If you’re using it with a Infusion , use it during the second wash.

What are the benefits of using a vegan hair care product like our shampoo?

Vegan hair care products like our shampoo are free from animal-derived ingredients and are not tested on animals. They are also sulfate-free, paraben-free, and free of cyclic silicones, which can be harmful to the hair and scalp (as well as the environment). Vegan hair care products like our shampoo use natural and plant-based ingredients that are gentle and nourishing, making them an excellent choice for those with sensitive hair and scalps.

Is this shampoo suitable for all hair types?

Yes, the shampoo is suitable for all hair types, including dry and damaged hair. It contains ingredients such as hyaluronic acid and avocado oil, which help moisturize and nourish the hair, leaving it feeling soft and silky. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.

What is the best way to use the shampoo?

Wet your hair thoroughly, then apply the shampoo to your scalp and hair. Massage the shampoo into your scalp with your fingertips, then work it through your hair to the ends. Rinse your hair thoroughly with water. Apply the shampoo a second time to remove all oil and impurities, rinse with water, and then follow up with our conditioner for best results.

Is the shampoo free of cyclic silicones?

Yes, the shampoo is free of cyclic silicones, which are synthetic ingredients that can build up on the hair and scalp, causing dryness and irritation. Instead, it contains natural ingredients like avocado oil, which is gentle and nourishing, making it an excellent choice for those with sensitive hair and scalps. Cyclic silicones are also harmful to the environment. Additionally, the shampoo is vegan, sulfate-free, and paraben-free.

Is the shampoo sulfate-free?

Yes, the shampoo is sulfate-free, which means it doesn’t contain harsh cleansing agents that can strip the hair of its natural oils. Instead, it uses mild cleansing ingredients derived from natural sources such as coconuts. Sulfate-free shampoos are good for people with sensitive hair and scalps, as they are less likely to cause irritation or dryness. Sulfates are also harmful to the environment. In addition, the shampoo is vegan, paraben-free, and free of cyclic silicones.

What is hyaluronic acid, and how does it benefit the hair?

Hyaluronic acid is a naturally occurring substance in the body that is known for its ability to retain moisture. When hyaluronic acid is used in hair care products like our shampoo, it helps moisturize and nourish the hair, leaving it soft, silky, and healthy. Hyaluronic acid can also help strengthen the hair and improve its elasticity, which can reduce hair breakage and split ends. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.

What is Piroctone Olamine, and how does it help my scalp?

Piroctone Olamine has natural antifungal properties that help control dandruff and reduce scalp itching. It works by inhibiting the growth of Malassezia, a yeast-like fungus that can contribute to dandruff and other scalp issues. Piroctone Olamine is also gentle and non-drying, making it an excellent choice for those with sensitive hair and scalps. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.

How does avocado oil benefit your hair?

Avocado oil is a naturally emollient ingredient that helps moisturize and nourish the hair and scalp. It is rich in healthy fats and antioxidants, which help protect the hair and scalp from damage and promote healthy hair growth. Avocado oil is also easily absorbed by the hair and scalp, leaving them feeling soft, smooth, and moisturized. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.

What is sodium hyaluronate, and how does it benefit the hair and scalp?

Sodium hyaluronate is a natural moisturizing ingredient that helps rehydrate the hair and scalp. It is a derivative of hyaluronic acid, a naturally occurring substance in the body known for its ability to retain moisture. The sodium hyaluronate in the shampoo helps moisturize and nourish the hair and scalp, leaving it softer, smoother, and healthier. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.

What is glycerin, and how does it benefit the hair and scalp?

Glycerin is a natural moisturizing ingredient that helps hydrate the hair and scalp. It’s a fantastic ingredient for those with dry or damaged hair. Glycerin also helps soothe the scalp and reduces itching and inflammation. The shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.

What is Guar Hydroxypropyltrimonium Chloride, and how does it benefit the hair and scalp?

Guar Hydroxypropyltrimonium Chloride is a natural ingredient that helps detangle tangled and knotted hair. It comes from guar gum, a natural plant-based ingredient known for its beneficial properties that leave hair soft, silky, and easy to comb. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.

How to use
Massage the shampoo into your scalp and rinse thoroughly. Follow with our conditioner and let it sit for 1–5 minutes before rinsing.
Ingredients

Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Piroctone Olamine, Persea Gratissima Oil, Sodium Hyaluronate, Glycerin, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Dehydroacetic Acid, 1,2-Hexanediol, Caprylyl Glycol, Lactic Acid, Citrus Limon Peel Oil, Hexamethylindanopyran, Limonene, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Phenoxyethanol, Parfum

From Instagram

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Reviews

★★★★★4.8 (168 reviews)

★★★★★

“This shampoo was apparently all I needed to get my scalp back on track. The dandruff and itching are all gone now. I can hardly believe it worked so well!”

Ghada S., verified buyer
  • 5 stars: 150 (89%)
  • 4 stars: 5 (3%)
  • 3 stars: 12 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (1%)
A
Anonymous customer
Good shampoo

A great shampoo that smells incredibly good! I use the Hydration Infusion to

E
Evis
Best

The best shampoo—it adds volume and leaves your hair feeling fresh.

A
Anna G.
The World's Best Shampoo

I've been using this shampoo for about a year now, and I'm so happy with it. I have fine hair that gets oily easily, and I used to have to wash it every other day. With this shampoo, I can go three days between washes! It's gentle but cleans incredibly well. I'll never switch!

O
O.A.
The Best Hair Products!

My mom is even a hairdresser, so I’ve tried tons and tons and tons of hair products over the years, but my scalp itches so terribly no matter what I’ve tried. Someone recommended The Every to me, and I didn’t have high hopes, but I have to say that these products have saved my scalp!! It never itches, and my hair feels healthy and soft. Please never stop selling your products—that way, I won’t have to look for anything else 🙏🏼

M
Moa K.
Love it!

I've been using this shampoo since it was launched. The sore spot on my scalp is gone, and my hair has never felt better! I wish it had a little more scent. I don't really smell anything. Other than that, it's the best ever! And it's made in Sweden.

J
Julia L.
Shiny and fresh!

My hair has never looked so shiny and healthy before. My scalp feels amazing, too.

L
Lisa M.
Absolutely fantastic

Your products are absolutely fantastic! I've tried many different brands, but none have impressed me as much as yours. I'm a satisfied customer and will definitely continue to use your products.

L
Linnea E.
Satisfied Customer

My hair feels great after using it.

P
Pauline S.
So soft and supple!

My hair is so soft and manageable after every wash, and my scalp isn't itchy at all. This shampoo is truly amazing!

G
Ghada S.
The best product I've tried for my scalp!

This shampoo was apparently all I needed to get my scalp back on track. The dandruff and itching are all gone now. I can hardly believe it worked so well!

K
Kassandra S.
Got rid of my itchy scalp

I never thought I'd get rid of my itchy scalp, but this product did exactly that. Now everything feels so much better. Thank you!

H
Hanna G.
Highly recommended!

I highly recommend these products to anyone with thin hair.

A
Annie R.
Shiny hair every day!

My hair is shiny and looks amazing every day, and my scalp feels healthy. Caring Shampoo is a real hit!

C
Camilla B.
Seriously, the best I've ever tried!

I've had problems with an itchy scalp for ages, but this shampoo fixed it. My hair feels so clean and nice, and my scalp doesn't itch at all anymore. Highly recommended!

A
Amanda T.
Absolutely magical shampoo!

My scalp has never felt better, and my hair is shiny and soft. I really like this shampoo.

A
Amanda G.
I'll never switch again!

I'll never switch shampoos again after trying this one.

M
Mariam B.
Great product

Great! It made my scalp feel much calmer than usual.

M
Magda H.
Wow, what a result!

I've always had problems with my scalp, but this shampoo cleared it up completely. I'm so glad I found your products!

J
Jenny v.
The best products ever!

I really have to give a shout-out to The Every. I started with the shampoo and conditioner and was sold right away. My scalp doesn't itch anymore, and my hair feels incredibly soft. I've now added more of your products to my routine, and I'm just as happy with all of them!

F
Fanny S.
Your hair will feel soft and light.

Your hair will feel soft and light.

J
Jonna R.
I've been waiting for this

It feels like I've been waiting forever to find hair products like these.

A
Amalia S.
Cleans well

Wash your hair thoroughly.

In
Isabelle C.
No more itchy scalp!

After using Caring Shampoo, my itchy scalp is finally gone. My hair also feels so soft and shiny.

E
Elin G.
Good for my whole family

I'm super happy with this shampoo and have tried expensive products from the drugstore without getting the same results. Both my kids and I love it, and we won't be using anything else from now on. I've already ordered more bottles!

F
Frida F.
I'm so happy with this shampoo!

I've tried lots of different products for my dry, itchy scalp, but nothing has worked as well as this shampoo. It's absolutely incredible!

J
Johanna S.
No more greasy hair!

My hair doesn't get greasy as quickly anymore. It feels so good!

M
Monica B.
My scalp feels calmer.

My scalp feels calmer.

F
Felicia S.
My hair feels soft and clean.

My hair feels soft and clean.

L
Lilly W.
Incredible effect

My hair feels like new after every wash—it's an absolutely incredible effect!

S
Sofia J.
Shine and softness all in one

This shampoo gives my hair both shine and softness, and my scalp feels great. I couldn't be happier.

B
Britta S.
No more itchy scalp!

I didn't think it was possible, but this shampoo has really fixed my itchy scalp. My hair feels amazing now. Highly recommended!

L
Louise H.
Perfect for a dry scalp!

My dry scalp is now a thing of the past, and my hair has never looked better. I highly recommend this shampoo!

J
Jana E.
Absolutely unbelievable!

My hair has never been this soft and voluminous before.

S
Sofia S.
I can live without them here

I've been using your products for a while now and can't live without them. My hair feels so much healthier and softer, and the scent is wonderful. I just ordered more bottles and am looking forward to more amazing results!

Shampoo

Ingredients

A gentle, ultra-moisturizing, and soothing shampoo. Made in Sweden from the very best vegan ingredients.

Hyaluronic Acid

Hyaluronic acid is known for its exceptional ability to bind moisture, which provides your hair with intense hydration and strengthens its structure. Hyaluronic acid adds both volume and shine while protecting against dryness and damage, leaving your hair radiant with health and beauty.

Piroctone Olamine

Piroctone Olamine is an effective ingredient that fights dandruff and promotes a healthy scalp. It effectively reduces bacterial growth and irritation, resulting in a cleaner and more balanced scalp.

Guava beans

Guar beans are rich in natural polysaccharides that make your hair incredibly soft and manageable—a natural conditioner that reduces frizz and leaves your hair silky smooth and easy to style.

Avocado oil

Avocado oil is rich in vitamin E and the essential fatty acids omega-3, omega-6, and omega-9, and is a fantastic source of moisture and nourishment for your hair. This luxurious oil, extracted from the avocado fruit, strengthens the hair and reduces split ends, resulting in shiny, healthy hair.

Lactic acid

Lactic acid is a natural ingredient that balances the pH of your scalp and promotes a healthy environment for hair growth. Derived from fermented plants, it gently exfoliates and effectively moisturizes, leaving your hair softer and more manageable.

From Instagram

Kind words about The Every

SWEDISH CLEAN HAIR CARE

Vegan Technology

Free of sulfates, parabens, and benzene

Transparent

Animal-Friendly & Cruelty-Free

Packaging made from 35% recycled materials

Made in Sweden