Sulfate-free & moisturizing
Shampoo
What it is: A sulfate-free shampoo with an exclusive blend of active ingredients, specially selected to gently cleanse, nourish, and moisturize your scalp with every wash.
What makes it special: Our copywriter calls it “The purest shampoo for your hair and scalp.” Experience the luxurious feel of this shampoo A blend of piroctone olamine, hyaluronic acid, and avocado oil that cleanses, softens, and nourishes each strand of hair while soothing your scalp.
The result:
⋅ Healthy and beautiful hair.
⋅ Helps prevent dandruff and itching.
⋅ Manageable hair with our signature scent, Marrakech Heat.
The shampoo (250 ml) is made in Sweden, is 100% vegan, and the bottle is made from 35% recycled material.
Perfect for:Damaged hair · Oily hair · Sensitive & dry scalp · All hair types
Swedish Clean Hair Care
OFTEN PURCHASED TOGETHER WITH

Conditioner
Sulfate-free & moisturizing
260 SEK

Volume Infusion
Mix with shampoo for volume
295 SEK

Hair Mask
Moisturizing for dry & normal hair
345 SEK
Frequently Asked Questions
Yes, since the shampoo is sulfate-free, you may need to wash your hair twice to get rid of the oily feeling and dirt. If you’re using it with a Infusion , use it during the second wash.
Vegan hair care products like our shampoo are free from animal-derived ingredients and are not tested on animals. They are also sulfate-free, paraben-free, and free of cyclic silicones, which can be harmful to the hair and scalp (as well as the environment). Vegan hair care products like our shampoo use natural and plant-based ingredients that are gentle and nourishing, making them an excellent choice for those with sensitive hair and scalps.
Yes, the shampoo is suitable for all hair types, including dry and damaged hair. It contains ingredients such as hyaluronic acid and avocado oil, which help moisturize and nourish the hair, leaving it feeling soft and silky. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.
Wet your hair thoroughly, then apply the shampoo to your scalp and hair. Massage the shampoo into your scalp with your fingertips, then work it through your hair to the ends. Rinse your hair thoroughly with water. Apply the shampoo a second time to remove all oil and impurities, rinse with water, and then follow up with our conditioner for best results.
Yes, the shampoo is free of cyclic silicones, which are synthetic ingredients that can build up on the hair and scalp, causing dryness and irritation. Instead, it contains natural ingredients like avocado oil, which is gentle and nourishing, making it an excellent choice for those with sensitive hair and scalps. Cyclic silicones are also harmful to the environment. Additionally, the shampoo is vegan, sulfate-free, and paraben-free.
Yes, the shampoo is sulfate-free, which means it doesn’t contain harsh cleansing agents that can strip the hair of its natural oils. Instead, it uses mild cleansing ingredients derived from natural sources such as coconuts. Sulfate-free shampoos are good for people with sensitive hair and scalps, as they are less likely to cause irritation or dryness. Sulfates are also harmful to the environment. In addition, the shampoo is vegan, paraben-free, and free of cyclic silicones.
Hyaluronic acid is a naturally occurring substance in the body that is known for its ability to retain moisture. When hyaluronic acid is used in hair care products like our shampoo, it helps moisturize and nourish the hair, leaving it soft, silky, and healthy. Hyaluronic acid can also help strengthen the hair and improve its elasticity, which can reduce hair breakage and split ends. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.
Piroctone Olamine has natural antifungal properties that help control dandruff and reduce scalp itching. It works by inhibiting the growth of Malassezia, a yeast-like fungus that can contribute to dandruff and other scalp issues. Piroctone Olamine is also gentle and non-drying, making it an excellent choice for those with sensitive hair and scalps. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.
Avocado oil is a naturally emollient ingredient that helps moisturize and nourish the hair and scalp. It is rich in healthy fats and antioxidants, which help protect the hair and scalp from damage and promote healthy hair growth. Avocado oil is also easily absorbed by the hair and scalp, leaving them feeling soft, smooth, and moisturized. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.
Sodium hyaluronate is a natural moisturizing ingredient that helps rehydrate the hair and scalp. It is a derivative of hyaluronic acid, a naturally occurring substance in the body known for its ability to retain moisture. The sodium hyaluronate in the shampoo helps moisturize and nourish the hair and scalp, leaving it softer, smoother, and healthier. Additionally, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones.
Glycerin is a natural moisturizing ingredient that helps hydrate the hair and scalp. It’s a fantastic ingredient for those with dry or damaged hair. Glycerin also helps soothe the scalp and reduces itching and inflammation. The shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.
Guar Hydroxypropyltrimonium Chloride is a natural ingredient that helps detangle tangled and knotted hair. It comes from guar gum, a natural plant-based ingredient known for its beneficial properties that leave hair soft, silky, and easy to comb. In addition, the shampoo is vegan, sulfate-free, paraben-free, and free of cyclic silicones, making it an excellent choice for those with sensitive hair and scalps.
How to use
Ingredients
Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Piroctone Olamine, Persea Gratissima Oil, Sodium Hyaluronate, Glycerin, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Dehydroacetic Acid, 1,2-Hexanediol, Caprylyl Glycol, Lactic Acid, Citrus Limon Peel Oil, Hexamethylindanopyran, Limonene, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Phenoxyethanol, Parfum
From Instagram
See what our customers say
★★★★★
“This shampoo was apparently all I needed to get my scalp back on track. The dandruff and itching are all gone now. I can hardly believe it worked so well!”
Ghada S., verified buyer

Ingredients
A gentle, ultra-moisturizing, and soothing shampoo. Made in Sweden from the very best vegan ingredients.
Hyaluronic Acid
Hyaluronic acid is known for its exceptional ability to bind moisture, which provides your hair with intense hydration and strengthens its structure. Hyaluronic acid adds both volume and shine while protecting against dryness and damage, leaving your hair radiant with health and beauty.
Piroctone Olamine
Piroctone Olamine is an effective ingredient that fights dandruff and promotes a healthy scalp. It effectively reduces bacterial growth and irritation, resulting in a cleaner and more balanced scalp.
Guava beans
Guar beans are rich in natural polysaccharides that make your hair incredibly soft and manageable—a natural conditioner that reduces frizz and leaves your hair silky smooth and easy to style.
Avocado oil
Avocado oil is rich in vitamin E and the essential fatty acids omega-3, omega-6, and omega-9, and is a fantastic source of moisture and nourishment for your hair. This luxurious oil, extracted from the avocado fruit, strengthens the hair and reduces split ends, resulting in shiny, healthy hair.
Lactic acid
Lactic acid is a natural ingredient that balances the pH of your scalp and promotes a healthy environment for hair growth. Derived from fermented plants, it gently exfoliates and effectively moisturizes, leaving your hair softer and more manageable.
From Instagram
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SWEDISH CLEAN HAIR CARE
Vegan Technology
Free of sulfates, parabens, and benzene
Transparent
Animal-Friendly & Cruelty-Free
Packaging made from 35% recycled materials
Made in Sweden